Dr. Mahima Rama
Co-Founder, OXY Oral Sciences Pvt Ltd
BDS (Dayananda Sagar Institutions) · MSc Health Services Management (University of Glasgow) · Chartered Manager (CMgr MCMI) · GDC-registered Dental Therapist (UK)
A NEW NIGHT RITUAL IS FORMING
Something changesafter the final rinse.
A leave-on mineral ritual designed around the hours your usual toothpaste leaves behind.
OXY
OXY
Shield
NOT A TOOTHPASTE DROP
A clinical ritual.
Revealed in layers.
LAUNCH SIGNALClinical access is forming
First through accredited clinics in Kochi and Bengaluru.
THE OVERNIGHT OPPORTUNITY
Your brushing routine ends. Your night is only beginning.
Most oral-care routines are built around the act of brushing. OXY Shield is built around what happens after it.
Its leave-on format extends contact into the quietest part of the day: after the final brush, before sleep.
See how the ritual works02FORMAT
A DIFFERENT FORMAT
Rinse-off pastes work for minutes. OXY Shield works all night.
01
Rinse-off routine
Applied, brushed, then washed away as part of a familiar morning or evening routine.
02
OXY Shield
Applied at night, then left in place. Foam is a sensory cue — not a therapeutic mechanism.
03RITUAL
THREE MOVES. ZERO RINSE.
Two minutes. Then lights out.
OXY Shield is used differently from a rinse-off paste. The sequence is deliberately simple, so the leave-on format can remain part of the night.
- 01
Dry brush.
Begin with a dry toothbrush and a small amount of OXY Shield.
- 02
Gentle, two minutes.
Brush gently for two minutes as the formula spreads across the tooth surface.
- 03
Spit. Don’t rinse.
Spit out the excess, leave the remaining film in place, and head to bed.
Foam is a sensory cue — not a therapeutic mechanism.
04EVIDENCE
EVIDENCE, WITH CONTEXT
Watch pores seal.
Use the control to compare representative FE-SEM views. The result shown is laboratory evidence, not an outcome in people.
>85%
Tubule occlusion in accredited-lab FE-SEM testing (in vitro)
Tubule pathway occluded
IN-VITRO TESTING ON HUMAN DENTIN SPECIMENS (extracted teeth, accredited lab)
What exists today
An in-vitro FE-SEM tubule-occlusion dossier using acid-etched human dentin specimens at an accredited laboratory.
What is in progress
A CTRI-registered, split-mouth randomised pilot study (n=60) with Schiff and VAS endpoints, plus scheduled ISO 10993 biocompatibility testing.
05TEAM
THE PEOPLE BEHIND OXY
Waterless oral care, shaped by clinical practice.
Two clinician-operators building a more considered daily oral-care ritual.
Dr. Naveen John
Co-Founder, OXY Oral Sciences Pvt Ltd
BDS (Dayananda Sagar Institutions) · MSc Health Services Management (University of Glasgow) · Chartered Manager (CMgr MCMI) · GDC-registered Dental Therapist (UK)
06PARTNERSHIP
FOUNDING CLINIC ECONOMICS
Clear numbers. Clear boundaries.
The Founding 50. 12-month, 1.5 km radius protection, renewable on performance, plus locked founding-tier pricing and co-branded Founding Clinic status.
| Arrangement | Unit | At-a-glance |
|---|---|---|
| Clinic wholesale | ₹720/unit (GST-inclusive) | 20-unit caddy = ₹14,400 |
| Retail MRP | ₹900 (GST-inclusive) | 20-unit retail value = ₹18,000 → ₹3,600 margin (20%) |
| Refill D2C | flat ₹75 onboarding fee per enrolled patient (documented services) | |
| Consignment option | 10-unit starter at ₹7,200, payable on Day 21 against actual sales | |
Counsel-reviewed professional fee structure. No per-prescription commissions. Full opinion available at onboarding.
20% chairside margin (₹720 wholesale / ₹900 MRP). Flat ₹75 patient-onboarding service fee for documented follow-up services — paid for the service, whether or not the patient reorders. Counsel-reviewed, professionally invoiced, disclosed to patients. Non-exclusive.
07CONTACT
WHATSAPP-FIRST ENQUIRIES
Start with the right conversation.
Consent is recorded before WhatsApp opens. OXY does not accept enquiries through an unprotected web inbox.