Dr. Mahima Rama
Co-Founder, OXY Oral Sciences Pvt Ltd
BDS (Dayananda Sagar Institutions) · MSc Health Services Management (University of Glasgow) · Chartered Manager (CMgr MCMI) · GDC-registered Dental Therapist (UK)
A NEW NIGHT RITUAL IS FORMING
Something changesafter the final rinse.
A leave-on mineral ritual designed around the hours your usual toothpaste leaves behind.
OXY
OXY
Shield
NOT A TOOTHPASTE DROP
A clinical ritual.
Revealed in layers.
LAUNCH SIGNALClinical access is forming
First through accredited clinics in Kochi and Bengaluru. A US + UK interest list is open for the curious, for clinicians and for partners.
THE OVERNIGHT OPPORTUNITY
Your brushing routine ends. Your night is only beginning.
Most oral-care routines are built around the act of brushing. OXY Shield is built around what happens after it.
Its leave-on format extends contact into the quietest part of the day: after the final brush, before sleep.
See how the ritual works02FORMAT
A DIFFERENT FORMAT
Rinse-off pastes work for minutes. OXY Shield works all night.
01
Rinse-off routine
Applied, brushed, then washed away as part of a familiar morning or evening routine.
02
OXY Shield
Applied at night, then left in place. Foam is a sensory cue — not a therapeutic mechanism.
03RITUAL
THREE MOVES. ZERO RINSE.
Two minutes. Then lights out.
OXY Shield is used differently from a rinse-off paste. The sequence is deliberately simple, so the leave-on format can remain part of the night.
- 01
Dry brush.
Begin with a dry toothbrush and a small amount of OXY Shield.
- 02
Gentle, two minutes.
Brush gently for two minutes as the formula spreads across the tooth surface.
- 03
Spit. Don’t rinse.
Spit out the excess, leave the remaining film in place, and head to bed.
Foam is a sensory cue — not a therapeutic mechanism.
04EVIDENCE
EVIDENCE, WITH CONTEXT
Watch pores seal.
Use the control to compare representative FE-SEM views. The result shown is laboratory evidence, not an outcome in people.
>85%
Tubule occlusion in accredited-lab FE-SEM testing (in vitro)
Tubule pathway occluded
IN-VITRO TESTING ON HUMAN DENTIN SPECIMENS (extracted teeth, accredited lab)
What exists today
An in-vitro FE-SEM tubule-occlusion dossier using acid-etched human dentin specimens at an accredited laboratory.
What is in progress
A CTRI-registered, split-mouth randomised pilot study (n=60) with Schiff and VAS endpoints, plus scheduled ISO 10993 biocompatibility testing.
What it does not show yet
Outcomes in people. Laboratory images are a starting point, not a promise. We make no claim of benefit in people until human data exists.
05QUESTIONS
FOR THE CURIOUS
Good questions deserve straight answers.
What we know, what we are still testing, and what we will not say until the data does.
Why leave something on overnight?
Saliva flow naturally slows during sleep. Most pastes are rinsed away within minutes of brushing, so the overnight hours go largely untouched. OXY Shield is designed for that window: applied last thing at night and left in place.
What does “waterless” mean here?
The formula is anhydrous — made without water. That is what allows a leave-on format with a dry brush and no rinse, rather than a foam that is spat and washed away.
What does the evidence actually show?
Laboratory FE-SEM imaging of acid-etched human dentin specimens, tested in vitro at an accredited lab. It is mechanism-level evidence. It is not a clinical outcome, and we present it that way.
What are you testing next?
A CTRI-registered, split-mouth randomised pilot study (n=60) measuring sensitivity with Schiff and VAS scales, plus ISO 10993 biocompatibility testing.
Can I buy it in the US or UK?
Not yet. OXY Shield has not been cleared by the FDA or UKCA/MHRA and is not offered for sale outside India. You can join the interest list to hear about the science and any future availability.
Why launch in India first?
Our model is clinic-led: dentists introduce the ritual chairside and patients reorder from them. Kochi and Bengaluru let us build that model with clinics we know, under one regulatory pathway, before anywhere else.
Is this a replacement for my dentist?
No. OXY is built to work alongside professional care, not around it. If you have pain or sensitivity, see a dentist.
06TEAM
THE PEOPLE BEHIND OXY
Waterless oral care, shaped by clinical practice.
Two clinician-operators, trained in India and the UK, building a more considered daily oral-care ritual — and documenting the evidence as it develops.
Dr. Naveen John
Co-Founder, OXY Oral Sciences Pvt Ltd
BDS (Dayananda Sagar Institutions) · MSc Health Services Management (University of Glasgow) · Chartered Manager (CMgr MCMI) · GDC-registered Dental Therapist (UK)
07US + UK
BEYOND KOCHI AND BENGALURU
Built in India. Watched from London to New York.
OXY is not available for sale in the US or UK. But if the idea of an overnight, waterless ritual has you curious, there is a way in — whoever you are.
The curious
For people who read ingredient lists and study methods. Plain-language science notes as the evidence develops, and first word if availability changes.
Dental professionals & distributors
For dentists, hygienists, therapists and distribution partners. A practitioner briefing on the format and evidence, and early conversations about regulated routes to market.
Investors & strategic partners
For people evaluating the company. A conversation with the founders about the clinic-led model, the evidence programme and the regulatory roadmap.
08INDIA · PARTNERSHIP
FOUNDING CLINIC ECONOMICS · KOCHI + BENGALURU
Clear numbers. Clear boundaries.
The Founding 50. 12-month, 1.5 km radius protection, renewable on performance, plus locked founding-tier pricing and co-branded Founding Clinic status.
Indian-market terms only. US and UK terms have not been set — register interest instead.
| Arrangement | Unit | At-a-glance |
|---|---|---|
| Clinic wholesale | ₹720/unit (GST-inclusive) | 20-unit caddy = ₹14,400 |
| Retail MRP | ₹900 (GST-inclusive) | 20-unit retail value = ₹18,000 → ₹3,600 margin (20%) |
| Refill D2C | flat ₹75 onboarding fee per enrolled patient (documented services) | |
| Consignment option | 10-unit starter at ₹7,200, payable on Day 21 against actual sales | |
Counsel-reviewed professional fee structure. No per-prescription commissions. Full opinion available at onboarding.
20% chairside margin (₹720 wholesale / ₹900 MRP). Flat ₹75 patient-onboarding service fee for documented follow-up services — paid for the service, whether or not the patient reorders. Counsel-reviewed, professionally invoiced, disclosed to patients. Non-exclusive.
09INDIA · CONTACT
WHATSAPP-FIRST ENQUIRIES · INDIA
Start with the right conversation.
Consent is recorded before WhatsApp opens. OXY does not accept enquiries through an unprotected web inbox. Outside India? Use the US + UK interest list.